Thursday, August 30, 2007

NBC Knows Its Audience

Allow me to describe a typical Sunday night from last football season to you. I had just watched my Browns lose. I was probably losing in my fantasy league. But I was still fired up for some Sunday night football. Even if “Sunday Night Football” is defined as Bills-Seahawks.

Then, NBC decided it was the play to bring Pink, the artist (a term used loosely) on to sing the pregame song. Talk about a buzzkill. It’s a remake of a Joan Jett song, retitled “Waiting All Day for Sunday Night.” Here’s what NFL on NBC producer Fred Gaudelli had to say about picking Pink:

A football fan knows the anticipation of waiting all day for the big game. When you hear this song on Sunday nights you'll know the big game is about to kick off. ... We chose Pink as the signature voice because she is a tremendous talent with a crossover appeal that makes her relevant to all segments of our audience.

Good thinking Fred.

After that debacle, NBC has wised up and decided to use some common sense. The new opening singer for the program will be Faith Hill, who will be performing the same song that Pink used to. Just better. And hotter.

That’s right. So let’s review.

NBC’s target audience: football fans, mostly males, sometimes “hicks”

NBC's first try: an emo pink haired freak that is not at all attractive

NBC’s second try: a very attractive (read: hot) blonde country singer

Thank you for wising up, NBC.

I’ll be waiting for Sunday night.

[USA Today]
[Zap2it.com]